Being A Fashion Entrepreneur
Unemployment rates are at an all-time high. If you’re a student of any fashion related discipline, there’s a strong chance you’re using your degree to wipe your tears right now — that may even seem like the only practical use for that little piece of paper. Were you sold a pipe dream? How do we find ourselves in this situation when the South African fashion industry, alone, accounts for millions of jobs nationwide and is expected to generate revenue in the region of R9 billion in 2019, with an expected annual growth rate of 22.3%? Where’s your slice of the pie and when will opportunity come knocking at your door?
There’s reality and then there’s the real tea: you don’t deserve success. Nobody does, but you can earn it with the right attitude and industry know-how. While our country’s revenue forecast is high, we still only rank 43rd in the world in terms of global contributions. That gives you a pretty clear indication of how powerful the industry is AND how far South Africa still has to go.
Change is coming, albeit a bit slow, but consider how many more fashion brands, retailers and local design labels now exist in this country compared to ten years ago. We also have a thriving community of social media influencers that keeps growing, year on year. The writing is on the wall, but is it all gibberish?